Which groundbreaking customer retention strategy revolutionized Broadway ticket sales in the 2000s, making shows more accessible to younger audiences?

The performing arts industry faces unique challenges in customer retention and brand storytelling. Theaters and performance venues must balance artistic integrity with commercial viability. This trivia question explores an innovative approach that revolutionized how Broadway shows connect with audiences and build loyalty in the digital age. Test your knowledge of how the performing arts industry has adapted to changing consumer trends!

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Rush tickets and digital lotteries that offer deeply discounted day-of-show tickets via mobile apps
VIP backstage passes bundled with every full-price ticket purchase
Subscription-based membership allowing unlimited show attendance for a monthly fee
Augmented reality previews allowing customers to virtually experience shows before purchasing