Which gaming company first implemented dynamic heat-mapping analytics to track and analyze player movement patterns in virtual stores to optimize digital product placement?

The gaming industry has been pioneering innovative retail strategies through virtual worlds and immersive experiences. Major game publishers and platforms have transformed how digital products are discovered, purchased, and consumed. This trivia tests your knowledge about a groundbreaking retail analytics approach that changed how games are marketed in virtual spaces.

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Epic Games (with Fortnite's in-game store)
Roblox Corporation (with Roblox marketplace)
Valve Corporation (with Steam VR Home)
Meta Platforms (with Horizon Worlds marketplace)