Which food giant launched the infamous 'Wow!' potato chips containing Olestra, a fat substitute that carried FDA warnings about potential digestive discomfort?

In the competitive food industry, not every marketing campaign hits the mark. Some product launches and campaigns go down in history as legendary failures despite millions spent in development and promotion. This trivia tests your knowledge of one of the most notorious food marketing missteps that resulted in significant financial losses and became a case study in business schools worldwide.

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Frito-Lay (PepsiCo)
Pringles (Kellogg's)
Lay's (Mondelēz International)
Ruffles (General Mills)