Which gaming company first implemented an AR app that allows customers to virtually place and test gaming setups in their home environment before purchasing?

The gaming industry has been pioneering augmented reality (AR) technologies that are transforming retail experiences. Major gaming companies are implementing AR solutions that allow players to virtually try products before purchasing. This innovation is blurring the lines between physical and digital retail in gaming stores worldwide, creating immersive shopping experiences that increase engagement and reduce return rates. Test your knowledge about how AR is reshaping the gaming retail landscape!

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