Which major entertainment company pioneered the first VR 'theme park' retail experience in 2018, allowing customers to shop for merchandise while virtually exploring movie settings?

The retail landscape is constantly evolving with technological innovations, and virtual reality (VR) has emerged as a game-changer in how consumers interact with products and brands in the pop culture space. From virtual fitting rooms to immersive brand experiences, VR is reshaping retail in the entertainment industry. Test your knowledge about this cutting-edge intersection of technology and pop culture retail!

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• Disney with their 'Star Wars: Secrets of the Empire' VR retail experience
• Warner Bros. with their 'Wizarding World of Harry Potter' VR shopping portal
• Netflix with their 'Stranger Things' VR mall experience
• Sony with their 'PlayStation Universe' VR retail concept

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