Which retail product launch failure reportedly cost its company approximately $2.8 billion in losses and was discontinued after only 74 days on the market?

Product launches can make or break a company's fortunes. While we often celebrate successful products that changed industries, many major retailers and brands have experienced catastrophic product failures that cost them millions or even billions. This trivia tests your knowledge of one of the most expensive retail failures in modern business history. Do you know your product flops from your market successes?

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• Amazon Fire Phone (2014)
• New Coke (1985)
• Microsoft Zune (2006)
• Google Glass (2013)

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