Which innovative digital marketing strategy did Billie Eilish's team use in 2019 that helped propel her debut album 'When We All Fall Asleep, Where Do We Go?' to massive success?

The music industry has undergone massive transformation with digital platforms reshaping how artists market themselves and connect with fans. From streaming services to social media presence, digital marketing strategies have become essential for musicians to build their brand and reach new audiences. Test your knowledge about how modern artists leverage digital marketing to amplify their success in today's competitive music landscape.

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Creating personalized Spotify Canvas videos for every track on the album that responded to listener movements
Launching an interactive AR experience where fans could step into eerie rooms inspired by each song
Releasing a blockchain-based NFT collection that gave fans ownership rights to unreleased demos
Developing an AI-powered chatbot that let fans have conversations with Billie's 'bad guy' persona