Which pop culture brand pioneered the 'blind box' packaging concept that created a collecting frenzy by hiding the specific character inside, now widely used across toy and collectible industries?

Packaging is often the first physical interaction consumers have with a product. In the world of pop culture merchandise and collectibles, innovative packaging has become an art form that drives sales, creates memorable unboxing experiences, and sometimes becomes as coveted as the product itself. Test your knowledge about a groundbreaking packaging innovation that changed how we experience a beloved pop culture product.

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Funko Pop!
KidRobot
Lego Minifigures
Hot Wheels Mystery Models