Which retail analytics innovation first enabled brick-and-mortar stores to track in-store customer journeys with accuracy comparable to online analytics?

In today's data-driven retail landscape, analytics tools and techniques have transformed how businesses understand consumer behavior and make strategic decisions. This trivia question explores a pivotal innovation in retail analytics that has significantly impacted how retailers approach inventory management and personalization. Test your knowledge of cutting-edge retail technology that bridges the gap between online browsing and in-store purchasing behaviors.

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