Which 1982 sci-fi film featured a prominent product placement that resulted in a 65% sales increase for a candy brand, despite the company initially declining to pay for the placement?

Product placement in movies and TV shows has become a sophisticated marketing strategy, but its origins go back further than many realize. This seemingly modern technique has evolved significantly over the decades, transforming from simple prop usage to strategic brand partnerships worth millions. Test your knowledge about this fascinating intersection of pop culture and marketing that subtly influences consumer behavior.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Coca-Cola)
Tron (Atari)
Star Trek II: The Wrath of Khan (Budweiser)