Which unexpected brand collaboration sold out in minutes in 2020 and resulted in $15 million worth of merchandise being resold on the secondary market within days?

Brand collaborations have become a cornerstone of pop culture marketing, creating unexpected product mash-ups that generate massive buzz and often become collector's items. From luxury fashion houses partnering with streetwear brands to fast food chains teaming up with celebrities, these strategic alliances have produced some of the most memorable products of the past decade. Test your knowledge of these culture-defining partnerships that broke the internet!

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