Which brand collaboration for a major film franchise reportedly included a $100 million marketing deal that didn't require the studio to place the product in the actual movies?

Product placement and brand collaborations have become an integral part of the film and television industry, often creating iconic moments that blend seamlessly into storytelling. These strategic partnerships can generate significant revenue for studios while offering brands unprecedented exposure. Test your knowledge about some of the most influential and innovative brand collaborations that have shaped modern entertainment marketing.

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Heineken and James Bond for 'Skyfall'
Burger King and Marvel Studios for 'Iron Man'
Samsung and Warner Bros. for 'The Matrix Resurrections'
Coca-Cola and Warner Bros. for the Harry Potter film series