Which linguistic device is primarily used in Apple's famous 'Think Different' slogan that made it so effective for brand positioning?

In the world of marketing, language is a powerful tool for brand positioning. Companies invest heavily in crafting memorable taglines that capture their essence in just a few words. These linguistic masterpieces often employ rhetorical devices, psychological triggers, and cultural references to create lasting impact. Test your knowledge about the linguistic principles behind some of the world's most successful brand slogans and how they've shaped consumer perception through the clever use of language.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically correct)
Alliteration (repetition of initial consonant sounds)
Antanaclasis (using the same word in different senses)
Hyperbole (exaggerated statement not meant to be taken literally)