Which presidential campaign first used the now-iconic 'O' logo with a sunrise horizon that revolutionized political branding?

Political branding has become increasingly sophisticated over the decades, with presidential campaign logos evolving from simple text to carefully crafted visual identities. These logos aim to convey values, create recognition, and build emotional connections with voters. How well do you know the history and strategy behind these influential political brand designs?

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Barack Obama's 2008 campaign (designed by Sol Sender)
Bill Clinton's 1992 campaign (designed by Landor Associates)
John F. Kennedy's 1960 campaign (designed by Raymond Loewy)
Ronald Reagan's 1980 campaign (designed by Madison Avenue team)