Which groundbreaking Broadway musical first used a strategic 'Ham4Ham' lottery system as part of its product launch, offering both affordable tickets and creating viral marketing content?

In the performing arts world, major productions are often launched with elaborate marketing campaigns, similar to product launches in other industries. These campaigns can make or break a show's success before opening night. This poll tests your knowledge about one of the most innovative theatrical product launch strategies of recent years that changed how Broadway shows build anticipation and connect with audiences.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton
Dear Evan Hansen
Wicked
The Book of Mormon