Which groundbreaking athlete-brand collaboration changed sports retail forever by creating the first signature shoe line that continues as a distinct sub-brand decades later?

The sports retail landscape has transformed dramatically over the decades, with major brands constantly innovating their strategies to capture market share. From brick-and-mortar dominance to digital revolution, the way sports products are marketed and sold continues to evolve. Test your knowledge about one of the most significant brand collaborations that changed the sports retail industry forever!

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Nike and Michael Jordan (Air Jordan)
Adidas and Stan Smith
Puma and Pelé
Reebok and Allen Iverson (The Answer)