Which pharmaceutical company's 2018 digital marketing campaign first utilized AI-driven personalization to deliver custom medical content to physicians based on their specialty and previous prescription patterns?

In the pharmaceutical industry, digital marketing strategies have evolved dramatically over the past decade. Companies have had to navigate strict regulatory environments while still effectively reaching healthcare professionals and patients. This poll tests your knowledge about a groundbreaking digital marketing campaign that changed how pharmaceutical products are promoted to physicians.

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• Novartis with their 'Precision Engagement Platform'
• Pfizer with their 'Digital Physician Connect'
• Johnson & Johnson with their 'SmartScript Initiative'
• Merck with their 'Adaptive HCP Engagement System'

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