Which ancient civilization pioneered the use of clay tablets as a form of market research, recording customer purchases and preferences to inform merchant inventory decisions?

Before modern analytics and surveys, ancient civilizations had their own methods of understanding consumer preferences and market demands. These early forms of market research shaped product development and trading strategies across empires. Test your knowledge about how ancient merchants and rulers gathered information to make product decisions and expand their commercial influence.

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Ancient Egypt
Mesopotamia (Sumerians & Babylonians)
Ancient Greece
Indus Valley Civilization