Which revolutionary ticket distribution system, launched in 2009, dramatically increased young adult attendance at Broadway shows by offering deeply discounted same-day tickets through a mobile app?

The performing arts industry has embraced technology to enhance ticket sales and audience engagement. One particular innovation has dramatically changed how theaters handle last-minute ticket sales and accessibility for younger audiences. Test your knowledge about this game-changing product launch that transformed Broadway's relationship with new generations of theatergoers and created a whole new market segment for performing arts venues.

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