Which luxury fashion brand revitalized its image in the 1990s with an advertising campaign featuring the mythological Medusa as its logo, symbolizing fatal attraction and power?

In the competitive world of retail, brands often draw inspiration from mythology and folklore to create compelling marketing narratives. These ancient stories provide rich symbolism and universal themes that resonate across cultures. This poll explores how one famous luxury brand successfully leveraged mythology in a landmark advertising campaign that transformed their market position and created an iconic brand identity that persists to this day.

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Versace
Gucci
Prada
Dolce & Gabbana