In 1971, which coffee company controversially rebranded using a figure from Norse mythology, transforming this legendary character into one of the most recognizable logos in retail history?

Throughout retail history, mythology and folklore have been powerful tools in brand positioning and product marketing. Companies leverage these ancient stories to create memorable brand identities and emotional connections with consumers. This poll explores how one famous mythological figure was controversially repurposed for a major corporate rebrand that sparked both acclaim and criticism from cultural experts.

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