Which prescription medication was the first to utilize a direct-to-consumer (DTC) television advertising campaign in the United States after FDA regulations changed in 1997?

The medical product launch landscape has evolved dramatically in recent years, with pharmaceutical companies implementing innovative strategies to introduce new medications to healthcare providers and patients. This trivia question explores a groundbreaking product launch that changed how prescription medications are marketed and distributed in the healthcare industry. Test your knowledge of this significant milestone in pharmaceutical product history!

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• Claritin (loratadine) by Schering-Plough
• Lipitor (atorvastatin) by Pfizer
• Prozac (fluoxetine) by Eli Lilly
• Viagra (sildenafil) by Pfizer

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