Which celebrity's partnership with Fenty Beauty revolutionized the cosmetics loyalty program landscape by introducing the first AI-powered personalization system that increased customer retention by over 40%?

In the world of retail marketing, celebrity endorsements can make or break a brand's loyalty program. Famous people often become the face of major retail loyalty initiatives, creating powerful associations that drive customer engagement. This trivia question explores one of the most successful celebrity-driven loyalty program transformations in recent retail history. Test your knowledge of how star power influences customer retention strategies!

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Rihanna
Kylie Jenner
Lady Gaga
Selena Gomez