Which innovative market segmentation approach did Uber implement in 2016 that dramatically increased their market share among business travelers?

The transportation industry segments its customer base in various ways to effectively target different groups with tailored products and services. From luxury vehicle buyers to budget-conscious commuters, understanding these segments is crucial for product development and marketing strategies. This trivia question explores an innovative segmentation approach that revolutionized a major transportation company's market strategy. Test your knowledge of how transportation providers categorize and target their diverse customer base!

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Uber for Business - allowing companies to manage employee travel through a centralized dashboard with expense reporting integration
Uber Commuters - offering discounted subscription packages for regular weekday routes between home and workplace
Uber Luxury - targeting high-income travelers with premium vehicles and complimentary amenities
Uber Connect - providing specialized transportation services for business merchandise and document delivery