Which fast food chain's 2018 marketing campaign had to be pulled after it claimed its chicken was imported from Thailand when it was actually from Brazil, causing a major authenticity scandal?

Marketing campaigns in the food industry don't always go as planned. Some of the world's biggest food brands have launched campaigns that backfired spectacularly or became infamous for unexpected reasons. Test your knowledge of these memorable food marketing blunders that became case studies in what not to do in advertising.

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KFC Singapore
McDonald's Malaysia
Burger King Indonesia
Jollibee Philippines