Which celebrity's beauty brand broke e-commerce records by selling out completely within 90 seconds of its digital launch in 2015, pioneering the direct-to-consumer celebrity retail model?

Celebrity product lines have transformed the retail landscape, creating new market segments and innovative branding strategies. From cosmetics to clothing, famous personalities have leveraged their influence to build retail empires. This poll tests your knowledge about one of the most successful celebrity digital retail transformations in recent years.

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• Kylie Jenner's Kylie Cosmetics
• Rihanna's Fenty Beauty
• Lady Gaga's Haus Laboratories
• Jessica Alba's Honest Beauty

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