Which music artist-brand collaboration broke records in 2019 by generating over $35 million in revenue and winning a Grand Prix at Cannes Lions International Festival of Creativity?

The music industry has seen numerous strategic brand collaborations that have revolutionized how artists reach audiences and monetize their work. These partnerships between musicians and brands have created some of the most memorable marketing moments in entertainment history, while allowing artists to expand their reach beyond traditional revenue streams. Test your knowledge of these landmark music-brand partnerships that changed the industry landscape!

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Travis Scott x McDonald's 'Cactus Jack' meal
Drake x Apple Music's 'Hotline Bling' exclusive
Beyoncé x Adidas 'Ivy Park' collection
DJ Khaled x Beats by Dre 'Wild Thoughts' campaign