Which sports brand first introduced virtual reality 'try-before-you-buy' technology that allowed customers to simulate wearing athletic gear during specific sports activities?

The sports retail landscape has evolved dramatically with technological advancements and changing consumer preferences. Brands are constantly seeking innovative ways to engage customers and enhance the shopping experience. This trivia question tests your knowledge about a groundbreaking product innovation strategy that revolutionized how customers interact with sports merchandise before purchasing.

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• Nike with their 'Nike Pro Experience' platform
• Under Armour with their 'UA Virtual Fitting Room'
• Adidas with their 'Adidas Reality Zone'
• Puma with their 'Puma Performance Preview'

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