Which renowned architectural firm underwent a major rebranding in 2015, replacing their 38-year-old logo with a bold red identity system featuring a custom typeface called 'Gensler Thrive'?

The architectural industry has seen numerous rebranding efforts as firms evolve, merge, or reposition themselves in the market. These visual identity changes often reflect shifting design philosophies, expanded service offerings, or strategic pivots in business direction. Test your knowledge of notable architectural firm rebrandings and the stories behind their logo transformations.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• Gensler
• SOM (Skidmore, Owings & Merrill)
• Foster + Partners
• HOK (Hellmuth, Obata & Kassabaum)

Powered by AIPolls.Net — AI-powered real-time polling platform.