Which company launched the first modern customer loyalty program in 1981, introducing the concept of 'frequent flyer miles' that would later inspire countless retail loyalty schemes?

Before digital rewards and smartphone apps, loyalty programs had humble beginnings that transformed retail forever. This poll explores a pivotal moment in retail history when a simple marketing concept revolutionized how brands built customer relationships. Test your knowledge about the origins of customer loyalty programs that paved the way for the sophisticated systems we have today.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

American Airlines
S&H Green Stamps
Marriott Hotels
General Mills