Which transportation e-commerce innovation first introduced dynamic pricing (surge pricing) at scale, fundamentally changing how consumers think about on-demand transportation costs?

The transportation industry has been transformed by e-commerce platforms that connect passengers, freight, and services in revolutionary ways. These platforms have changed how we book travel, track shipments, and access mobility services. This trivia question explores a significant innovation in transportation e-commerce that changed consumer behavior and industry standards. Test your knowledge about the digital transformation that continues to reshape how we move people and goods around the world!

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Uber's surge pricing algorithm (2011)
Expedia's flexible date pricing for flights (2003)
Amazon's transportation logistics optimization platform (2015)
Airbnb's seasonal pricing tool for transportation partners (2014)