Which athlete's 1984 endorsement deal revolutionized sports marketing by including brand equity rather than just payment for promotion, creating a billion-dollar brand extension?

In the world of sports, athlete endorsements have evolved dramatically over the decades. While standard endorsement deals once involved simple product promotions and appearances, modern sports marketing has transformed into complex, equity-based partnerships worth hundreds of millions. This poll tests your knowledge of a pivotal moment in sports endorsement history that changed how athletes monetize their personal brands and influenced future deals across the industry.

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Michael Jordan with Nike (Air Jordan)
Arnold Palmer with Pennzoil
Pelé with Puma
John McEnroe with Sergio Tacchini