Which architectural firm pioneered the use of narrative-driven digital experience platforms for marketing their design services, creating interactive 'design stories' that revolutionized client presentations?

In the competitive world of architecture, successful firms understand that product marketing is essential for winning prestigious projects. Throughout history, certain architectural practices revolutionized how design services are marketed to clients. This trivia question explores a groundbreaking marketing approach that transformed the architecture industry and influenced how firms present their work today.

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Bjarke Ingels Group (BIG), with their 'Yes is More' digital manifesto approach in 2009
Foster + Partners, with their 'Sustainable Futures' interactive platform in 2011
Zaha Hadid Architects, with their 'Parametric Narratives' digital showcase in 2010
OMA/Rem Koolhaas, with their 'Content' digital storytelling initiative in 2008