In 1962, which car rental company created the iconic tagline "We're #2, so we try harder" to successfully challenge the market leader Hertz?

Marketing slogans have played crucial roles throughout commercial history, sometimes defining entire eras of consumer culture. The most memorable taglines transcend their products to become cultural touchstones. This trivia question explores a revolutionary slogan that helped transform a struggling company into a global powerhouse through brilliant positioning against their dominant competitor.

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