Which Broadway musical was the first to use a viral marketing campaign featuring in-character social media accounts that interacted with fans in real-time before the show even opened?

The performing arts industry has seen remarkable marketing innovations that transformed how shows connect with audiences. One particular Broadway musical broke new ground with a marketing campaign that changed theater promotion forever, creating unprecedented audience engagement and setting new standards for how performing arts are marketed. Test your knowledge of this groundbreaking campaign that blurred the lines between digital marketing and theatrical storytelling.

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Hamilton
Dear Evan Hansen
Be More Chill
The Book of Mormon