Which innovative marketing campaign for cultural traditions received a Cannes Lion award in 2019 for connecting artisanal heritage with modern consumers?

Cultural traditions form the backbone of many heritage brands and tourism experiences worldwide. As globalization continues to shape consumer preferences, companies specializing in cultural traditions must innovate their marketing approaches while preserving authenticity. This trivia question explores a groundbreaking marketing campaign that successfully bridged traditional cultural practices with modern digital engagement, creating a template for heritage brands worldwide.

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Japan's "Hands of Time" campaign, which used AR to show master craftsmen creating traditional items in real-time alongside modern products
India's "Thread of Connection" campaign, which featured QR codes woven into traditional textiles linking to artisan stories
Morocco's "Ancient Futures" initiative, which created limited-edition collaboration products between tech companies and traditional craftspeople
Peru's "Voices of the Andes" campaign, which used blockchain to authenticate traditional artworks and provide direct compensation to indigenous communities