In retail store design, what is the term for the deliberate path that stores create to guide customers through high-profit sections before reaching everyday necessities?

Retail store layouts are carefully engineered to influence customer behavior and maximize sales. From the placement of high-margin items to the strategic use of music and scent, retailers employ numerous psychological tactics to guide the shopping experience. Test your knowledge about one of the most effective yet subtle layout strategies used by major retailers worldwide.

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• The Gruen Transfer
• The IKEA Effect
• The Servicescape Model
• The Boomerang Principle

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