Which celebrity created a retail loyalty program that pioneered the concept of 'experiential rewards' by offering fans exclusive concert access based on purchase points?

Many celebrities have partnered with major retail brands to create unique loyalty programs that reflect their personal brand while driving customer engagement. These programs often blend the star power of famous personalities with innovative retail strategies to create memorable customer experiences. Test your knowledge about these celebrity-retail partnerships and see if you can identify which loyalty program innovation truly changed the retail landscape!

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Taylor Swift's 'Swift Spend' program with Target, which offered early access to concert tickets based on merchandise purchases
Beyoncé's 'Beyhive Rewards' with Adidas, which gave top-tier members backstage passes to her world tours
Rihanna's 'Fenty Family' program with Sephora, which allowed customers to redeem points for exclusive Savage X Fenty fashion show tickets
Kanye West's 'Yeezy Circle' with Gap, which provided limited-edition merchandise access based on previous purchase history