Which gaming company's AR technology was first adapted for a major retail virtual try-on experience that allowed customers to preview furniture in their homes?

The gaming industry has been pioneering augmented reality technologies that are now transforming retail experiences. From virtual try-ons to immersive shopping environments, AR is blending gaming technology with consumer retail in exciting ways. Test your knowledge about how gaming-inspired AR is changing the way we shop in virtual worlds and beyond!

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• Epic Games (Unreal Engine)
• Niantic (Pokémon GO developers)
• Unity Technologies
• Valve Corporation (Steam VR)

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