In retail store design, what is the primary purpose of the 'decompression zone' located just inside the entrance?

In retail architecture, understanding consumer psychology is crucial for designing spaces that maximize sales and enhance customer experience. The layout of a retail space is carefully engineered to guide shoppers through a journey that encourages exploration and purchase. This poll tests your knowledge of a key psychological design element used in modern retail architecture.

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To allow customers to adjust to the new environment and transition from 'passing by' to 'shopping mode'
To create a buffer area for security systems to detect potential shoplifters
To maximize product display space in the highest-traffic area of the store
To provide space for seasonal promotional displays that change frequently