Which major retail brand created a highly successful sustainability initiative named after Gaia, the Greek primordial deity personifying Earth?

Throughout history, mythology and folklore have inspired countless marketing campaigns and retail experiences. From Nike's use of the Greek goddess of victory to Norse mythology's influence on brand names, mythological elements create powerful brand stories and customer connections. Test your knowledge about how ancient tales have shaped modern retail experiences and marketing strategies in this mythological marketing trivia!

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Lush Cosmetics with their 'Gaia's Garden' packaging-free product line and recycling program
Walmart with their 'Gaia Project' for sustainable farming and reduced carbon emissions
Whole Foods Market with their 'Gaia Pledge' for organic sourcing and zero waste
IKEA with their 'Gaia Collection' of sustainably sourced furniture and carbon offset program