Which major outdoor retailer merged with the Wildlife Conservation Society in 2018 to create the 'Wild Paths Initiative', revolutionizing how conservation projects are funded through consumer purchases?

Major wildlife conservation organizations occasionally form strategic partnerships with corporations to increase their impact and reach. These partnerships can create unique branding opportunities, expanded funding for conservation efforts, and increased public awareness. Test your knowledge about a significant merger in the conservation world that changed how wildlife protection is funded and marketed globally.

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• REI (Recreational Equipment Inc.)
• Patagonia
• The North Face
• Columbia Sportswear

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