Which iconic building was strategically repositioned in its city's branding campaign with the tagline 'From landmark to global icon' after undergoing a major renovation that transformed it from a telecommunications tower to a tourist destination?

In architecture, brand positioning plays a crucial role in how iconic buildings become associated with their cities and cultures. Many architects and firms have mastered the art of creating structures that become instant brand ambassadors for their locations. This trivia question tests your knowledge of how certain architectural landmarks have been positioned in global marketing campaigns and how they've shaped the identity of their locations.

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CN Tower (Toronto)
Space Needle (Seattle)
Tokyo Skytree
Oriental Pearl Tower (Shanghai)