Which unexpected brand collaboration in 2019 sold out in minutes and resold for up to 10 times its retail price, becoming one of the most successful limited-edition food products in pop culture?

Brand collaborations have become a cornerstone of pop culture marketing, creating limited-edition products that generate massive buzz and often sell out within minutes. From fashion to food, these strategic partnerships blend different brand identities to create something uniquely appealing to multiple fan bases. Test your knowledge of one of the most unexpected and successful brand crossovers that had everyone talking!

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Supreme x Oreo (red cookies with Supreme logo)
Nike x Ben & Jerry's (Chunky Dunky ice cream-themed shoes)
Crocs x KFC (fried chicken-scented shoes)
IKEA x Off-White (limited edition MARKERAD collection)