Which ancient civilization pioneered the use of 'tessera' tokens as an early form of loyalty program for preferred customers at bathhouses and markets?

Before modern loyalty cards and digital rewards, ancient civilizations developed sophisticated methods to build customer loyalty and encourage repeat business. From specialized tokens to family patronage systems, these early retail loyalty strategies helped merchants thrive in competitive marketplaces from Rome to Chang'an. Test your knowledge about how ancient merchants created lasting customer relationships in bustling ancient marketplaces and bazaars.

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Ancient Romans
Ancient Egyptians
Mesopotamians
Ancient Greeks