Which innovative customer loyalty program was first introduced by the Royal Shakespeare Company in 2018 that revolutionized theater attendance patterns?

In the competitive world of performing arts, theaters and production companies are constantly evolving their customer engagement strategies. From digital programs to immersive pre-show experiences, the customer journey in performing arts venues has transformed dramatically in recent years. Test your knowledge about the latest trends in performing arts marketing and audience development with this trivia question!

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• The 'Backstage Pass' program allowing loyal patrons to observe rehearsals and meet performers
• The 'Dynamic Pricing Rewards' system that offered discounts based on attendance frequency and spending patterns
• The 'Encore Circle' offering exclusive merchandise and priority seating to repeat attendees
• The 'Digital Stage' subscription providing unlimited streaming access to past performances

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