Which gaming company first introduced a subscription-based loyalty program that offered both digital games and physical merchandise rewards on a monthly rotation basis?

Brand loyalty programs have become increasingly sophisticated in the gaming industry, with companies competing to offer the most enticing rewards and experiences. From exclusive in-game content to early access opportunities, these programs have transformed how gamers interact with their favorite brands. Test your knowledge about one of the most innovative loyalty programs that revolutionized the relationship between gamers and publishers!

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Xbox Game Pass Ultimate Rewards (Microsoft)
PlayStation Plus Collection (Sony)
Ubisoft+ Classics
Nintendo Power Rewards Program