Which major tech company launched a product named after the Greek goddess of victory in 2006, representing a significant strategic pivot in their retail approach?

Throughout history, mythological figures and folklore have been powerful tools in product branding and retail strategies. From Ajax cleaners to Nike shoes, companies have tapped into our collective cultural memory to create memorable brand identities. This trivia question explores how one particular company leveraged mythology in a groundbreaking product launch that changed their market position significantly.

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Apple with their Nike+ integration for iPod
Microsoft with their Athena project (later renamed Windows Vista)
Amazon with their Apollo e-reader (early Kindle prototype)
Sony with their Hermes portable media player