Which retailer is credited with inventing the modern self-service shopping model in 1916, allowing customers to select their own merchandise without clerk assistance for the first time?

The way we shop today seems natural, but self-service retail was once a revolutionary concept that transformed commerce forever. Before this innovation, shopkeepers gathered all products for customers from behind counters. One pioneering retailer changed everything with a radical new approach that put products directly in shoppers' hands. Test your knowledge of this pivotal moment in retail history that fundamentally changed consumer behavior and store design worldwide.

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Piggly Wiggly
A&P (The Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway