Which company first established the '11.11 Shopping Festival' (Singles' Day) that has become the world's largest 24-hour shopping event, generating over $74 billion in sales in 2020?

The world of retail has been transformed by massive shopping festivals that drive unprecedented sales volumes in short time periods. These events combine technology, marketing psychology, and supply chain innovation to create retail phenomena that break records year after year. Test your knowledge about one of the most significant retail events that has reshaped global e-commerce patterns and consumer behavior.

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Alibaba Group
Amazon
JD.com
Walmart